HOW SB TRIBE WORKS
SB TRIBE FINDS THE INFLUENCERS AND ISSUES THAT SHAPE THE SUSTAINABLE BUSINESS AGENDA ON THE SOCIAL WEB.
We use the data to understand the most influential communities, conversations and content relevant to you.
CURATE CONTENT FOR YOU
By monitoring the most relevant influencers, communities and conversations, we can curate content feeds for you to share, engage and comment on.
For a global FMCG business we provide a real-time feed of sustainability stories onto their websites and intranet.
For a UK-based media company we provide up-to-date news stories on their sector and competitors for their sustainability team.
MONITOR YOUR REPUTATION
We use our platform to monitor sentiment, alert clients to reputational issues, manage crises and build positive PR. Having a typical five days’ head start means we can help our clients proactively manage issues in a positive way.
For a major fashion brand we’re using this platform to manage potential crises; we track emerging stories so we understand issues before they hit mainstream media.
HELP SHAPE YOUR STRATEGY
We use data from SB Tribe to inform the direction and focus for sustainability and communications strategy. It helps uncover opportunities for agenda setting and thought leadership, but also identifies areas where competitors are already highly active.
For a global media brand who wanted to build their reputation as a sustainability leader, we used SB Tribe data to demonstrate what their priorities should be.
For an FMCG brand we identified who the most influential people were in relation to their key issues, helping them improve their engagement and influence as well as recruit potential partners.
MAKE MATERIALITY DATA-LED
We improve the materiality process by spreading the net wider and looking at what relevant communities really think and feel about key issues and organisations.
Alongside more traditional services such as research and focus groups, SB Tribe delivers ongoing and real-time insight from an ever-changing landscape.
CREATE, GROW AND BUILD YOUR COMMUNITIES
We use data from SB Tribe to shape and grow communities on the social web for clients. By understanding the most relevant content and drivers behind communities, we can activate and scale them.
We’ve been managing a global media brand’s sustainability Twitter channel, using data to inform the content we seed into it. It’s grown 22% month-on-month.
For another FMCG brand, we manage their online communities using a metric-driven approach to content, and their engagement rates have grown 156%.
FIND INFLUENCERS AND POTENTIAL PARTNERS TO DRIVE CHANGE
We can find the most important and influential people behind different issue areas by identifying who the starters, shapers and sharers are online. We can see their reach and influence and help you unlock opportunity by building dialogue with them.
We developed a ‘critical friends’ network for an FMCG brand by finding the top 20 influencers who shape conversations about their brand and their competitors.
We also identified the top influencers and opinion formers for a financial services company which we then targeted with communications.
CREATE BEHAVIOUR CHANGE CAMPAIGNS
We use our understanding of communities and individuals online to help shape behaviour change campaigns which deliver real results.
Whether it’s activating the population of one of the United Arab Emirates to behave more responsibly, getting an insurance company to innovate green products that people want to buy, or activating an entire employee community to behave more sustainably, SB Tribe has been the starting point for all of our work.
FINDS THE MOST INFLUENTIAL PEOPLE
SB Tribe is made up of the most important and influential people and communities behind different issues or emerging trends on the social web. And it’s evolving all the time.
MONITORS THE MOST RELEVANT ISSUES AND STORIES
SB Tribe uncovers the sustainability stories that really matter to your agenda and will only surface the content that gets the likes, clicks and shares.
CATCHES STORIES EARLY
By listening to influential communities, SB Tribe catches stories before they hit mass consumers and the wider web, helping you to pre-empt issues or be part of the conversation.
MONITORS POPULARITY OF STORIES AND ISSUES
SB Tribe surfaces the interactions people make around different sustainability issues and content; we can track how engaging, viral and popular these different stories are.
MAKES SENSE OF DATA TO INFORM DECISION MAKING
Because we mine masses of data, we can help qualify any hypothesis, hunch or strategy with data-led facts.