PETA is in the news again with its new campaign against the wool industry. The campaign centres on an investigative video that reveals how some Australian and US shearing contractors wantonly abuse sheep during the shearing process. The exposé has shocked many and has been covered across numerous major news sources including NBC, The Independent, and The Huffington Post.
After only launching this month, word has spread quickly and users have created over 80 million impressions on social over the month of July . Outrage has even spilled over into the real world as demonstrators congregated around J.Crew’s flagship store in New York to protest the retailer’s use of wool.
Not everyone is impressed by the campaign, however. Australian politician Barnaby Joyce blasted PETA for commissioning itself as an “unauthorised judge, jury and executioner” against wool farmers. Meanwhile, Fashion brand Ted Baker commented that it will continue to sell wool related products, in spite of the backlash.
Recently, activity on social has waned but that’s not to say brands are in the clear. They would be advised to keep an eye on the campaign to ensure that their company won’t come under fire.
Courtesy of Pixabay