Is the rise of transformative approaches to business sustainability redefining business for the 21st century?
PRESS RELEASE London, Thursday 9 October, Salterbaxter MSLGROUP, the agency creating sustainability strategies and stories for some of the world’s leading businesses and brands is pleased to today release our fourteenth Directions Report. The annual Directions Report is widely known as the definitive guide to trends and issues in sustainability.
It has long been clear that if we are to tackle the major challenges facing humanity – whether it be access to healthcare, environmental degradation, poverty, food shortages, education or human rights abuses – businesses have a vital role to play.
In this year’s Directions Report, we get under the surface of the most significant movements, models and philosophies in sustainable business. Joined by thought-leaders at the very cutting edge of their adoption and popularisation, we will explore the context in which the movements have sprung up, from consumer pressure to the UN’s sustainable development goals.
The report features insights from companies including Philips,Kering, Nestlé and Novo Nordisk; academic institutions, Peking University, Cambridge University and Columbia University and thought leading organisations such as the UN Sustainable Development Solutions Network, McKinsey & Company, Forum for the Future, FSG and Ellen MacArthur.
Together, the contributors generate the perfect blend of insight for the reader to understand what’s driving the sustainable business agenda in 2014.
“There’s something different about this latest edition of our Directions Report”, Nigel Salter, CEO and Co-Founder of Salterbaxter says, “Driving commercial success through sustainability is now the focus rather than whether the sustainability agenda actually matters to brands”.
RIP: The End of Business as Usual
Tackling the challenges facing society is not an easy task. But the rise of a number of potentially transformative approaches to business sustainability – shared value, Environmental Profit and Loss, Circular Economy, Net Positive, Benefit Corporations – offers solutions for moving from ‘business as usual’ on a much broader scale than has previously been seen.
Directions 14 explores what it is about these particular approaches that has seen them become the new power behind some of the world’s leading businesses.
We’re happy to share Directions with you!